photo credit: hans.gerwitz

In part one of this post we discussed the fact that many entrepreneurs allow their past failures to hold them back. We discussed 3 bite-sized nuggets that entrepreneurs should consider to help them move past these failures on to success. 
In this post, we will introduce and discuss the four remaining nuggets.

Seek the advice of others who have gone before you – This is probably a step that many entrepreneurs skip. I think for many of us it is a pride thing.  However, it is imperative that we take this step my entrepreneurial friend. Seeking competent advice is very wise. You should seek advice on three levels:

1.Seek advice about whether you have properly defined the failure . Knowing how to properly describe and define the failure is key in determining the causes. It is also a key factor in ensuring you don’t have a repeat performance.

2. Seek advice about whether you have correctly identified the 1 or 2 key factors that led to the failure. It may be hard to be objective about what caused the failure. Discussing your list of possible key factors with a competent advisor can help you clearly identify the key contributing factors.

3. Seek advice about possible approaches to circumvent the failure in the future. This is very important if it turns out that your failure was due to an error in judgement. We all have blindspots in our lives that others see clearly. By seeking advice about solutions you will multiply the odds of succeeding this time around.

Create an action plan – After you have sought competent advice and combined it with the information you gleaned from your own analysis, it is time to create a plan for moving forward. Take your time and consider all the steps you need to take to move forward. A great action plan should include steps to take, deadlines for completion of each step, resources needed to complete each step, possible obstacles to completion and steps to circumvent any known obstacles.

Implement the action plan – There is no need to create an action plan if you are not going to put it into action. At this point, you need to commit to the action plan and get started. After each step, review your plan and see if you need to make any adjustments. Remember things change and we need to be flexible.

Review - After you have accomplished your goal it is important to review. You want to see what went right and what you can improve. The key is to understand the process so you can improve it and repeat it. 

When you face failure this way you will no longer fear it. You will eat failure for lunch. As always, I look forward to your comments.

photo credit: pfala

Life is full of ups and downs, successes and failures.  The landscape of business is no different.  The longer you stay in the business world, the more likely you are to see that bear out.  But, don’t hold back your entrepreneurial dreams because of potential failure.

Determine how you will respond to failure and setbacks in advance. When you do this, you take away the power of failures and setbacks. Decide now that you will treat any setback as a learning experience.

The basis of scientific research is trial and error.  You try one experiment and it fails.  The next time, you vary one chemical or condition and try the experiment again.  Each time that you do this, the end results are recorded regardless of whether they are the results you wanted or not. 

The entire scientific process is about evaluating the outcomes of your experiments.  The failed experiments are as important as the ones that succeeded.  Here, we are speaking of failure as an outcome that was unexpected and unplanned. 

Failure is one reason that many individuals won’t realize their entrepreneurial potential.  One mistake or error makes them gun-shy.  It prevents them from taking another step forward. 

Anyone with an entrepreneurial spirit knows that nothing is certain in life or business.  The only way to find success is to take a leap forward and risk failure.  At the least, you will learn something about yourself in the attempt:

1.  You weren’t afraid to try.
2.  Failure is not fatal.
3.  Now you know what not to do.

One way to avoid some mistakes it to solicit the advice of a mentor or coach. There are those that have gone before you. Don’t neglect their wisdom. You will still make mistakes but you can avoid some of the most deadly ones.

For an entrepreneur, even a failure is a great opportunity.  There are at least 3 categories of failure.  Entrepreneurs can make rookie mistakes, trust mistakes, and poor business decisions.  No one is immune to any of the three. 

Rookie mistakes could be choosing a poor domain name, not performing enough market testing, or issues with business start-up.  A good way to avoid these rookie mistakes is to get an advisor who understands this area. If you do make a rookie mistake the best thing to do is begin again with new knowledge that you didn’t have the first time in these areas.

Further down the line, maybe you formed a partnership and they got the better end of the deal.  Once again, you dust yourself off and start over. 

No one said it wouldn’t be painful to deal with these setbacks, but the challenge is to profit in these areas as well.  If you scan the business information on the Internet, you’ll see that there are as many courses and eBooks on what not to do as there are on what to do.  How do you think the entrepreneur got the information for the former?  They experienced it.

People new to entrepreneurship want to know what they should and should not do.  The ones who have experienced failure are more than happy to share their knowledge so someone else can avoid hard knocks.  That, in itself, is a marketable business opportunity.

Embrace all aspects of business including the possibility of failure.  Once you dig yourself out and dust yourself off, you could be standing in a goldmine.

photo credit: chegs

In my last post I shared 3 modes of thought that help you succeed as an entrepreneur. In this short post I share 1 more important mode of thought for entrepreneurs.

Think Like a Customer- So many entrepreneurs have great product and service ideas for their customers but they don’t really know their customers. They don’t spend time really interacting with their customers so they don’t know how their customers think. This is tragic. This is why many of the product and service ideas they have for their customers fail to deliver real value to the client and real profit for the entrepreneur. 

Successful entrepreneurs know how their customers think and so they know how their customers will react to new products and services. Indeed they can think like their customers. How did they develop this skill? They developed this skill by spending lots of time interacting with their customers. Asking not only what their customers want and need but finding out why their customers have this need. Then they spend time thinking deeply about the implications of what they have heard from their clients. 

Which clients should you focus on? This is a good place to think about the 80/20 rule. Since 20% of your customers create 80% of your profits, thinking like these customers will give you your greatest return on investment.

Take time today to spend time with your customers. Learn from them and learn to think like them.

As always, I solicit your feedback and your thoughts. This site is for you and I want to know what you think. Thank you.

photo credit: Ernst Moeksis

There are many reasons you shouldn’t quit. In this post I share 5 reasons I believe you shouldn’t quit in your endeavor to create or improve your business or your life.

You are probably close to your breakthrough

It is strange the way life works. Many times when the temptation to quit is at its strongest is when you are closest to your breakthrough. It is as though your commitment to succeed is being tested right before reach your goal.

I know you have been working hard to get that next contract, that next business idea, the funding for your enterprise or any other worthy endeavor. I know it has been hard. I encourage you to step back a moment and gain perspective, approach it from a different angle, rest if you must, but don’t quit. Try again because you are almost there. Don’t quit.

Read a great poem about quitting.

You started this for a reason

This quest that you are on, you started for a reason. Take time to remember the “whys” of this endeavor. You did it for your family.  You did it because you believed it would make a difference. You did it to make a better life for yourself. You did it because you wanted to live as a better version of yourself.  Go back and rediscover the reason for your goal and here you will find the reason you shouldn’t quit. Don’t quit.

People are depending on what you are working on

You were put in this world to make a difference. Someone is depending on you. There is some person that deeply needs the very project that you are working on. You are not here just for yourself; you are here to solve a problem. Don’t quit because your project is very important to someone else. Don’t quit.

Even if you fail on this attempt you will have learned something important

You may be thinking of quitting because you are afraid to fail. I invite you to change your thinking about a failed attempt. If you have a failed attempt it doesn’t mean you are a failure. In fact, failure can be very good if you learn from it. Failure is meant to teach you something. Failure is only failure if you don’t try again. Don’t quit.

You don’t want to develop a habit of quitting

Don’t quit because quitting can become a negative habit. When you quit, many times it leads to a feeling of low self-esteem. This can drive you to quit other endeavors when it things get hard. You soon develop a habit of quitting which leads to a string of failures. This creates a vicious cycle and quitting and failure. Don’t quit.

What are some reasons you can think of not to quit? I look forward to your comments.

photo credit: alexdecarvalho

Since this post is so popular I decided to repost it. Please let me know what you think.

So, you have decided to go into business for yourself.   I applaud you. This is big! As an 18  year veteran, let me say that being an entrepreneur is both exhilarating and exhausting.  You love it and you hate it.  It can cause the best of times and the worst of times. Ok, maybe I am being overly dramatic, but you are in for a heck of a ride! (Ok ,I am going to cool it with the exclamation points.)

Before you get started, please allow me to share 7 deadly mistakes that many newbies make and show you how you can avoid them. There are more than 7  mistakes,  however, these can be particularly lethal. Why?  Because their effects can go undetected while they silently and slowly kill your business. 

Deadly Mistake 1. -  Not Defining a Clear Mission

Many new entrepreneurs, excited that they have a new business idea, want to run out and start taking on new customers. Stop. Don’t make that mistake. First, take the time to define a clear mission. This mission should take you beyond just making money.  Here are 3 good questions to get you started:

• How is my business going to be uplifting to my customers?
• What need is it going to fulfill for my customer?
• Why is fulfilling this need so important to my customer?

 In his book Rich Dad’s Guide to Investing , Robert Kiyosaki explains that his Rich Dad said: “If a mission is clear and strong, the business will weather the trials every business goes through during its first ten years. When a business gets big and it forgets its mission, or the mission it was created for is not longer needed,  the business begins to die”.  (Richard actually describes some fundamental keys to forming a winning business, I would suggest reading this section his book (chapters 31-36)).

The mission is what raises your business above the mundane. It breathes life into your enterprise. Don’t underestimate it.

Need help? There are lots of resources you can find doing an Internet search. One such resource is  http://www.missionstatements.com .

 Deadly Mistake 2: Working in the Business but not Working on the Business

This is a classic mistake. I have been guilty of this one myself. This can be especially deadly if you are flying solo. Fred had this problem.

Fred is a computer-networking expert. A friend encouraged him to start a computer networking business to serve small businesses in his town. Fred wholeheartedly opened this business. Fred had a special touch with his clients and he did fine the first year.  He was a technical genius and his clients loved his work. Things were good.

Then it happened…Fred started getting threatening calls from bill collectors,  his accounts receivables were increasing, customer complaints were increasing and he hadn’t acquired a new customer in months. What was happening?

Fred was so busy working in his business that he neglected to work on his business. He was doing all the technical things that a network specialist should do. Indeed, this is what he enjoyed and where he invested all of his time (working in the business).  The problem was that important activities that would allow him to stay in business were cast aside (working on the business). Activities like creating and executing a marketing plan, paying your vendors on time, managing your accounts receivable were simply not done in a systematic way.

How do you solve this problem? A good place to start is as follows:

•  Write out and separate “in the business” and “on the business” activities into 2 categories; 
•  Set aside specific blocks of time to work on the business and only on the business. 

Want to learn more? A classic book that addresses this very subject is  The E-myth Revisited, by Michael Gerber .  It graphically lays out the problem and then provides workable solutions. It is a must read for new and seasoned business owners alike. Also, check out this post Organizing for Growth from his blog .

In my next post I will address a few more of the deadly mistakes.  Please keep an eye out for it.